Three ways to turn pursuits into captures
I’ve never liked talking about “pursuit” in Business Development. To me, pursuit means following and not catching up. I’d rather prepare teams for capture than for pursuit.
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Amanda Reid-Young is a Director and Senior Consultant at Shipley Asia Pacific and has worked for Shipley since its first presence in Australia in 2003. Her role at Shipley synthesises career experience from the UK and Australia in marketing, technical writing, instructional design, project management and process consulting. Customers value Amanda’s deep knowledge of the Shipley methodology which she brings to every engagement. Her range of skills is applied in strategic bid consulting, reviewing proposals, optimising business development processes, and developing customised training to meet customer’s specific needs. In an alternative universe, Amanda might have been an architect, or a pastry chef.
I’ve never liked talking about “pursuit” in Business Development. To me, pursuit means following and not catching up. I’d rather prepare teams for capture than for pursuit.
When I was at school, I read my way through all the Sherlock Holmes stories, instilling in me a lifelong love of the genre and the annoying propensity to solve the mystery in TV crime shows before my husband.
Getting your Christmas wishes fulfilled might take more than a letter to Santa.