It doesn't matter if you're buying consumer goods or professional services. Whether your purchase is simple or complex. Not every buyer assesses cost and price the same way. To understand what this looks like, let's take a trip to Bunnings.
Three people order the same flatpack entertainment unit from an online retailer. The units arrive, and all three realise the scale of the task ahead of them. The poorly pre-drilled holes and countless screws will need more than a Phillips head screwdriver and some elbow grease. For this task, a drill will be essential.